The People

Behind the Lap

Two founders, a head of communications and six advisors carrying the first ever relay run around the world from idea to the start line in London, 22 August 2027.

The team

Wilhelm Tear

Founder · Chief Executive Officer

Founded The Greatest Lap on the back of completing Marathon des Sables in 2024.

Background in sports: a former professional football player and recently competing in long-distance triathlons across Europe.

6+ years experience in commercial real estate and retail focused on strategy and planning across Europe. Additional experience in Cybersecurity, consulting and head of ESG for a Cybersecurity VAD.

At The Greatest Lap as CEO Wilhelm is responsible for business planning and development, strategy, building the team and the execution of the event, mission and vision.

Endurance AthleteStrategy

Alvaro Buenaventura

Co-founder · Chief Commercial Officer

Alvaro Buenaventura is a Madrid-born professional, currently based between Madrid and UAE, who has spent his career working in the early growth and international expansion of sports and entertainment projects across Latin America, Africa, the Middle East, and Europe.

Since 2005, he has been part of the development of innovative global sports properties such as Formula E, E1 Series, and the Hexagon Cup, teaming up with founders and rights-holders to help transform early-stage ideas into established international events. His work has included supporting host-city acquisition, negotiating broadcast agreements, developing sponsorship partnerships, and contributing to integrated marketing and PR efforts.

Global NetworkBusiness Development

Georgia Rose

Head of Comms & PR

With more than 12 years’ experience across sport, music and entertainment, Georgia has built her career working with high-profile talent, global brands and major live events. Her background spans strategic communications, talent management, PR, crisis communications, brand partnerships and international campaign delivery.

Georgia has worked with some of the biggest names across entertainment and sport. In recent years, she has increasingly specialised in sport, leading communications and PR strategies for world-class athletes and major sporting events.

At The Greatest Lap, Georgia is responsible for shaping the global communications strategy and narrative, overseeing media relations and supporting the project’s talent, brand and territory partnerships as it builds towards a truly international moment in sport.

CommunicationsPRTalent

The advisory board

David Becker

Sports & Media Legal Advisor

International lawyer specialising in sports, media, and entertainment, with experience advising Olympic gold medallists, major golf winners, international footballers and Formula One drivers. He held the position of Chief Legal Counsel at the International Cricket Council and completed the General Management Programme at Harvard Business School. David has completed 27 marathons, including the 7-day ultra-marathon in the Sahara, Marathon des Sables.

Sports LawEndurance AthletePhilanthropy

Manj Weerasekera

Executive Performance Consultant

A highly regarded executive performance consultant and board advisor with over 20 years' experience working with global organisations including Sony, AT&T, BP, Logitech, Lloyds Banking Group, and British Telecom. He is co-producer of a series of BBC-published audiobooks, a visiting speaker at London Business School on The Psychology of Success, and a former British martial arts champion.

Exec CoachingLeadershipAdvisory & Consulting

Kristian Tear

Global Business & Tech Leader

Most recently Chief Executive Officer for six years at Bang & Olufsen, with over three decades of experience in telecom, consumer electronics and luxury industries, including senior roles at Logitech, BlackBerry, and Ericsson. He has held leadership positions as Regional President at Ericsson South-East Asia, Europe and LATAM, Industrial Advisor at EQT AB, and Chairman at Note AB. A board member at the International Tennis Hall of Fame.

TechOperational ExcellenceGlobal Leadership

Rav Hayer

Commercial Strategy Advisor

A seasoned commercial advisor with over 15 years' experience in luxury, sport, and high-net-worth sectors. Formerly Chief Commercial Officer at Crown Aspinalls and the Quintessentially Group and Director at Red Letter Days, where he led high-impact commercial strategies and brand partnerships globally. He currently advises premium brands including Velaa Private Island, The Brando, and Ravenna FC, serving as Co-Chairman of Windrush 1027.

LuxuryUHNWStrategic Growth

Enrique Buenaventura

Sports Property Advisor

An international sports executive, lawyer and entrepreneur with over 15 years’ experience in global sport. Currently Chief Business Affairs Officer and Company Secretary at Formula E, where he is part of the founding team and played a key role in shaping its growth and success. He is the Founder of Hexagon Cup, an innovative professional padel competition created to support the international growth of the sport through new competition formats, leading players, global teams and strategic partnerships. Previously, Enrique was part of the executive leadership team of the HRT Formula One Team, overseeing all corporate and legal affairs of the team.

Global EventsCommercial & PartnershipsSport Governance

Gabriel Martinez Roa

Financial Advisor

Gabriel brings deep experience in private equity, strategic finance and operational scaling. From deal origination to post-investment value creation. Previously at Ernst & Young, Goetzpartners, and across DACH/Western Europe PE, he now leads Operations Strategy & Transformation at Zooplus, having previously served as Finance Partner to the CSO on commercial and investor initiatives.

Private EquityStrategic FinanceOperations