At the heart of our commercial philosophy is co-creation: not as sponsors, but as true partners, with first-mover advantage in an unprecedented global sporting event.
Headline naming rights and maximum brand integration across every touchpoint of the journey.
Worldwide brand visibility, premium hospitality and content integration across all stages.
Ownership of a stage's identity, captain and host markets, with category protection.
Activation at a ceremonial handover city: fan zones, hospitality and live broadcast moments.
Visibility across 195+ countries via athletes, gear and checkpoints, with active ground presence in 32 countries.
Immersive sponsor activations and experiences at iconic handover ceremony locations worldwide.
Live broadcasts, social storytelling and a flagship documentary series with global distribution.
Direct association through ambassadorships, exclusive content and collaborations.
Earned and paid campaigns woven into the historic narrative.
Tell us who you are and how you would like to partner. Every message is read and answered personally.